Old Forester

When George Garvin Brown sealed Bourbon in a bottle for the very first time in 1870, he guaranteed quality and consistency for Bourbon lovers everywhere. And when our friends at Brown-Forman chose Kuhl / Swaine to rebrand Old Forester and tell their story, we followed their founder’s very same principles. Today’s consumer demands legitimacy and authenticity more than ever. And, in a category full of mythology and hearsay, our “First Bottled Bourbon” campaign, with custom typography and a distinctive brand voice, leverages truth to cut through the clutter and establish Old Forester as the authentic, original Kentucky Straight Bourbon Whisky.

Old Forester





Art, Design, Illustration


August 29, 2017