Over the years, we've had more than our fair share of ads run on the Superbowl for big, global brands with big, global budgets. We also pride ourselves in generating great work for brands in earlier stages of their life cycles. For this Bertucci brand film, we utilized existing imagery and a simple audio track to carve out a niche for the unique people seeking this unique timepiece. The piece demonstrates how a simple, compelling voice can breakthrough on a noisy, crowded landscape. And that great branding is not always dependent on how much you spend.